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Moneyfields FC Rebrand
Project type
Graphic Design, Illustration
Date
November 2025
Location
Portsmouth
This rebrand for Moneyfields FC reimagines the club's visual identity while staying true to its proud history and community roots in Hampshire.
The project centres on a modernised club crest, carefully evolved from the historic badge to preserve its recognisable character while improving clarity, versatility, and impact across both digital and physical applications.
The refreshed identity combines heritage with contemporary design principles, creating a cohesive brand system that reflects the club's ambition, celebrates its legacy, and strengthens its connection with players, supporters, and the wider community for years to come.
