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FC Bullard
Project type
Illustration, Graphic Design, Digital Marketing
Date
2024-2026
Location
London
I created the visual identity and branded assets for FC Bullard, the podcast and live show hosted by former Premier League footballer, I'm a Celebrity... Get Me Out of Here! winner, and Soccer AM favourites Jimmy Bullard and John "Fenners" Fendley.
Working closely with the team on a weekly basis, I collaborated live during production to develop ideas from initial concepts through to final artwork, creating graphics that reflected the show's personality and football-first community. The project included branding across digital, social and live event assets, ensuring a consistent identity across every touchpoint.
A key part of the project was designing the FC Bullard club crest, which became the centrepiece of the team's official football shirt. Produced in collaboration with Icarus Football, the launch was an immediate success, with the kit selling out within minutes.
The shirt was later worn by musician Miles Kane during the FC Bullard live tour, further extending the brand's reach beyond the podcast and into live entertainment and football culture.
The branding has since been used by Umbro kit designers to produce the next wave of football/casual merchandise for the new show.
